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"Ideas Are Sexy Too." The Car Connection Back in 2009, General Motors ran an ad of a muscular Albert Einstein that landed it in hot water with.

General Motors ran the ad a couple of years ago to promote the 2010 GMC Terrain -- a small crossover SUV – with the tagline: Ideas are sexy.

According to the Detroit News, the Einstein ad for the GMC Terrain physicist on top of a fit, muscular man with the line, “Ideas are sexy too.”.

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GM used an altered image of Einstein in a 2009 ad for the GMC Terrain, a sport utility vehicle. It carried the slogan “Ideas are sexy too.”.